Businesses often spend a lot of money on advertising and marketing, but the process is complicated and difficult to understand. Visualizing the steps in this process can help businesses avoid spending too much or not enough money where they need it most.
The “visualization marketing examples” is a blog post that breaks down the process of how to visualize the marketing process in order to get better results.
You may simply record procedures and processes, evaluate a dataset using a 5-point Likert scale, and quantify marketing performance by using visualization.
“Everything that has a nice side also has a terrible side.” So goes the saying.
Technological advancements, especially the internet, are often seen as beneficial. Technological advancements are tangible proof of humanity’s progress.
And the internet, which is a result of technology, has transformed (a lot) how people do things in the twenty-first century. It has made certain things simpler — communication, for example — but it has also made other things more difficult — the customer journey and the marketing process are two excellent examples.
Prior to the internet, the customer journey was much more basic, and marketing was much less complicated than it is today. There were fewer channels to cover, fewer moving components, fewer departments, and fewer people to handle, therefore it was simpler.
However, I must agree that the only thing that has changed is technology, not marketing, since marketing’s purpose has remained unchanged: to reach more people.
Although the aim of marketing remains the same (to reach more people), the route to attaining that goal has progressed well beyond raising a banner out front and placing a few advertisements in the local newspaper, magazine, or television.
Due to technological advancements, marketing today includes phrases like social media, tweets, followers, and influencers, as well as consumer surveys, retargeting, PPC, analytics, blogs, and infographics.
As beneficial as each of these elements is to the effectiveness of your marketing efforts, they may be tough to manage, and you may get overwhelmed by the different tools, tactics, and channels accessible to you.
In this post, we’ll look at how visualizing the marketing process may help you achieve better end outcomes and increase efficiency.
1. Use flowcharts to document workflows and processes.
Since the dawn of the digital age, marketing as a process has seen the emergence of multiple marketing channels, each with its own set of processes, all of which serve to produce and convert leads via various channels or funnels.
Some of these processes are further subdivided into sub-processes.
If your organization uses content marketing, for example, you’ll almost certainly have a blog. If you operate a blog, you’ll need to create search engine optimized material at the very least.
Content creation is a process in and of itself when it comes to content marketing, with keyword research being the first step and publishing being the last.
Flowcharts allow you to readily see the many processes that make up your marketing plan, as well as understand who is accountable for what — albeit this relies on what you include in your flow chart when it’s created.
2. Examine a Customer Survey’s Findings
Surveying your clients is thought to be the most effective technique to learn how they feel about your organization, goods, services, and pricing. Surveying your clients, on the other hand, may provide you with much more than an outpouring of sentiments and emotions.
Customer surveys may be one of the most dependable sources of vital data for your organization if done correctly. When you poll your clients, you are more likely to get high-quality, unadulterated feedback about your goods and services.
The following are some of the reasons why you should do customer surveys:
- To get useful information into what works and what doesn’t for your consumers
- To learn more about your consumer base’s demographics
- To determine how well your business performs in terms of customer service and service delivery.
- to learn what your consumers think about your business and its goods or services
- Engage your clients in order to increase their loyalty to your business
The 5 point Likert Scale is now one of the finest and most recommended means of obtaining reliable data in customer surveys. This is because of all the Likert scales available, the 5-point Likert Scale has been proven to be the “sweet choice.”
But, hold on, what exactly is a Likert scale?
In 1932, social psychologist Likert devised the Likert scale to assess people’s views about various topics. The Likert scale is now widely used in market research and surveys by numerous marketers.
Although the original Likert scale was a seven-point bipolar agreement scale, it has since been modified and currently includes the three-point Likert scale, the five-point Likert scale, the seven-point Likert scale, and the nine-point Likert scale.
The 5-point scale has been determined to be the most successful of these scales since it achieves a balance between being succinct and digging into people’s sentiments.
The following example survey question uses a 5-point Likert scale:
Q: What is your opinion of our customer service?
- Very bad
- Bad
- Fair
- Good
- Excellent
Q: XYZ’s services are perfect for your requirements.
- I really disagree with you.
- Disagree
- I don’t agree or disagree.
- Agree
- I wholeheartedly concur.
Q: What level of satisfaction do you have with our PPC reporting tool?
- Very pleased
- Satisfied
- Neither satisfied nor displeased; neither satisfied nor disappointed
- Dissatisfied
- I’m really unhappy.
The simple part is generally drafting survey questions and generating the survey, followed by the challenging part – interpreting the data provided by survey respondents.
Raw, unanalyzed data, it goes without saying, has little to no value until it’s processed, sorted, and the valuable bits recognized.
It will now be incredibly tough for you to sit down with the survey replies you received and manually sift through them, grouping responses one after the other. Data visualization is a simple remedy for evaluating such data.
It’s really rather simple to visualize the results of a 5-point Likert scale-based customer survey.
The points on your 5-point Likert scale-based survey are color-coded in what seems to be a transition from red to green on a spectrum, as seen in the figure above.
You may also see the actual number of individuals that feel or think that way about your firm, as well as the percentage that number represents in the overall vote for that question, on each point.
After a few minutes with this chart, you’ll have learned a lot about where your firm is performing well and where some change would be beneficial.
3. Determine Your Marketing Success
Anyone worth calling a marketer understands how critical it is to track the effectiveness of their marketing efforts in order to know where they stand.
Without graphs and charts to indicate how far you’ve come, which channels are bringing in the most people, and which channels are converting the most, you risk pouring money into what isn’t working while neglecting what is.
The following are some of the things you may learn from effective data visualizations:
- Whether or not you’re achieving your conversion rate objectives
- The pages that convert the best, i.e. the ones that generate the most purchases, are your top converting pages.
- Your most popular social media platform for referring visitors
- Which of your pages has the largest bounce rate, or the percentage of visitors that leave your website?
- Information about your website users’ demographics, such as their location and device kinds
- How your website traffic differs depending on the time of day and week
The idea is that analyzing your key performance indicators and determining how you’re doing in terms of marketing is simpler when you use visualization to measure your marketing success.
These pictures come in helpful if you need to build a case for your firm or submit a report on your marketing activities, which goes without saying.
You may use data charts and graphs to highlight how your firm has enhanced the lives of its consumers while building a case for your company. And it’s always preferable to have those bar charts, pie charts, and line charts testify to your accomplishments when writing a report on marketing activities.
These are three great methods to include visualization into your marketing process to increase final outcomes and efficiency.
Conclusion
The notion of data visualization has revolutionized the way we process and digest data.
Not only does visualization allow us to examine data in an orderly and understandable manner, but it also significantly saves the amount of time we spend organizing, categorizing, and emphasizing what is and is not helpful.
There are various approaches to visualize your marketing process to improve final outcomes, but we’ve focused on three of the most crucial ones in this article:
- Flowcharts may be used to document workflows and processes.
- Analyze a Customer Survey’s Findings
- Marketing Success is Measurable
Using flowcharts to document your marketing workflows and processes allows you to see your processes with a “eagle eye.” This allows you to identify needless processes and friction spots that may be eliminated.
One time-consuming method of analyzing data from a customer survey is to sit with it and manually categorize replies, attempting to determine how many of your customers are pleased or dissatisfied with your services. However, employing tools to visualize that data can save you a lot of time and frustration.
Finally, when it comes to evaluating your marketing performance, visualization is really useful.
The many channels via which you’ve been obtaining and converting leads are vividly compared in analytics reports shown on charts and graphs.
You’ll be able to see which parts are working well and which are not.
FAQs
What is a Likert Scale of Five Points?
A five-point Likert Scale is a response range that allows respondents to rate their degree of agreement with a statement or question on a scale of one to five. The five-point Likert scale is the most successful for customer surveys, despite the existence of alternative point-based measures.
What does a Likert Scale look like in practice?
Likert scales normally include three, five, seven, or nine points, with five being the most effective. A five-point Likert scale is shown below:
Q: XYZ’s services are perfect for your requirements.
- I really disagree with you.
- Disagree
- I don’t agree or disagree.
- Agree
- I wholeheartedly concur.
What is the most appropriate Likert scale?
The 5 point Likert scale, according to most academics, is the optimum Likert scale to employ in a survey. On a three-point scale, respondents often choose “neutral,” and a seven- or nine-point scale might quickly tire them.
How do you examine data from a Likert scale?
Visualizing likert scale data on a well-constructed chart is the best and simplest method to examine it. When you see Likert scale data, you may handle it in as little time as possible, increasing your productivity.
The marketing dashboard is a tool that helps you visualize the marketing process for better end results. It allows you to create a timeline, and see how your campaigns are performing. Reference: what is a marketing dashboard.
Frequently Asked Questions
How do you visualize marketing data?
A: It is difficult to say for certain, but I believe the process would be something along these lines. Marketing data refers to consumer behavior and trends that are measured in order to make marketing decisions. A companys primary goal with respect to its marketing data is determining how effective their advertising or messaging has been on this specific audience.
What is process visualization?
A: Process visualization is a type of process mapping that provides highly detailed information about the steps in a given workflow, with each step being modeled as an object.
How do you visually show a strategy?
A: Well, to show a strategy you would normally start by drawing out the general layout of the map. This could be as simple as writing Red team has all their players in this corner or Blue team is at this base and they have 3 snipers. If its an entire army you can draw them using pictures so people know what unit belongs with which other specific units inside the overall army.
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